Event titles should not include details like event sponsor. These details should be included in the event description, which appears on the event detail page.

22 Jan 2015   to 22 Jan 2015

The event description should typically give community members a sense of who, what and how. Briefly explain who is speaking/performing and what will they be talking about or doing. A lecture title alone generally won’t get people to attend. Provide more details and context to generate interest. If there are multiple event sponsors, the description will also list the co-sponsors.